Play Your own game
We are strategic communications consultants and practitioners who focus on reputation management, corporate social responsibility and sustainable development.

Peeing green

No, I’m not speaking of a bodily necessity after a St. Patrick’s Day excursion of green beer consumption.

I am, however, speaking of a “green” initiative of The National Trust, a charity that promotes British heritage. The organization is encouraging the male gardening staff at one of its properties–Wimpole Hall–to urinate outside on straw which then is transferred to compost heaps. No word on the lucky chap who is honored with moving the straw to the compost areas.

Evidently the urine causes a chemical reaction that helps the composting process. And the absence of toilet flushing will cut the property’s water consumption by a third. No, I am not making this up.

I’m just wondering what it says about the state of media relations and journalism that this story found its way to global news outlets such as the BBC and Fox News. Or perhaps I just answered my own question.

I suppose I also am to blame, as I sit in my office blogging about it. I’ll let you be the judge.

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