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Optimistic about Water Efforts, Pessimistic about Perceptions

I’m generally a glass is half full type of person, but on some days, being surrounded by the challenges of the food system, water resource depletion in particular, I go home feeling like that water glass is definitely half empty. Yesterday was not one of those days. Yesterday a colleague and I were able to …

 
 

The Month Is Almost Over; the Need to Raise Awareness Continues

June is National Hunger Awareness Month. What an opportunity to share why #HungerCantWait. One in six Americans are hungry in the United States, yet we live in the most abundant food-producing country in the world. By 2050, 9 billion people will live on this planet. That’s about 2 billion more than our population today. Our …

 
 

Those Darn Millennials

Chances are you fall into one of two groups—you’re either a Millennial trying to be understood or from another generation trying to understand them. The age range being used for the millennial generation includes birth years from the early 1980s to the early 2000s, depending on where you look. Numbering about 80 million people, Millennials …

 
 

See Me Chore? What Does the Farmer Say? Rocking Out to Educate

Many of us in marketing and reputation management have been trying to educate consumers in an effort to bring them closer to the farm, remind them about the work that goes into raising food and persuade them to accept farm practices using just about any means available. Our day-to-day has been filled with advisory groups, …