Balding Barbie to Better the Brand?
As a female, I’ve had a love-hate relationship with Barbie as long as I can remember. We’ve all heard about her physiological impossibilities or perhaps grumbled a time or two about the expectation she sets, yet she remains a steady icon in the world of toys. Personally, I applaud Mattel’s efforts to broaden her career …
Measuring Supply Chain Sustainability – A Growing Imperative
I recently attended the National Potato Expo (NPE), a produce industry event organized by the National Potato Council. In addition to the trade show itself, the 2012 Potato Expo featured a number of speaker and panel presentations relating to the discussion of on-farm sustainability and the effects of those efforts on the operation. Keep in …
Hangouts brings more “personal” into your business communications
As often as not, our clients are as dispersed around the country or the globe as are we. So while nothing beats sitting across the table face-to-face, it is often not possible. On a number of occasions recently we’ve used “Hangouts” in Google+ to conduct video conferences versus conference calls. It’s easy. It’s free. It …
Readership Survey: We Value Your Opinion!
As part of our continuing efforts to make Reputation Forward better for our readers, we are asking for your help. We have a quick survey that we hope you would take a few minutes to complete. We don’t ask this of our readers often, but we are hoping to enlist your help in helping us …
